The state of artificial intelligence : procurement versus sales and marketing
Jan Martin Spreitzenbarth, Heiner Stuckenschmidt, Christoph Bode
| Year of publication: |
2022
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|---|---|
| Authors: | Spreitzenbarth, Jan Martin ; Stuckenschmidt, Heiner ; Bode, Christoph |
| Published in: |
Supply Management Research : aktuelle Forschungsergebnisse 2022. - Wiesbaden : Springer Fachmedien Wiesbaden, ISBN 978-3-658-38350-3. - 2022, p. 173-193
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| Subject: | Beschaffung | Procurement | Verkauf | Selling | Marketing | Vergleich | Comparison | Künstliche Intelligenz | Artificial intelligence | Big Data | Big data |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Konferenzbeitrag ; Conference paper |
| Language: | English |
| Other identifiers: | 10.1007/978-3-658-38350-3_8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013429020