The sticks and carrots of integrating users into product development
Year of publication: |
2011
|
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Authors: | Raasch, Christina |
Published in: |
International journal of technology management : IJTM. - Geneva-Aeroport : Inderscience Enterprises Ltd, ISSN 0267-5730, ZDB-ID 55978-7. - Vol. 56.2011, 1, p. 21-39
|
Subject: | Produktentwicklung | New product development | Kundenintegration | Customer integration | Innovationsmanagement | Innovation management | Theorie | Theory |
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