The sting of social : how emphasizing social consequences in warning messages influences perceptions of risk
Year of publication: |
March 2017
|
---|---|
Authors: | Murdock, Mitchel R. ; Rajagopal, Priyali |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 81.2017, 2, p. 83-98
|
Subject: | temporal distance | perceived vulnerability | perceived severity | warning messages | consumer experiences |
-
Pobee, Frederick, (2018)
-
Traveler's adoption of travel advisory system : a case of Hong Kong's outbound travel alert system
Tsang, Nelson K. F., (2021)
-
Mehri Yasami, (2022)
- More ...
-
The moderating effects of prior trust on consumer responses to firm failures
Raju, Sekar, (2021)
-
Murdock, Mitchel R., (2016)
-
Tell me your story and I will tell you who you are : Persona perspective in sustainable consumption
Onel, Naz, (2018)
- More ...