The Stochastic Modeling of Purchase Intentions and Behavior
Year of publication: |
1998
|
---|---|
Authors: | Young, Martin R. ; DeSarbo, Wayne S. ; Morwitz, Vicki G. |
Published in: |
Management Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0025-1909. - Vol. 44.1998, 2, p. 188-202
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | Bayesian methods | hierarchical bayes | Markov chain Monte Carlo | measurement error | probit regression | purchase intentions | stochastic models |
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