The stock market in the driver' s seat! : implications for R&D and marketing
Anindita Chakravarty; Rajdeep Grewal
| Year of publication: |
2011
|
|---|---|
| Authors: | Chakravarty, Anindita ; Grewal, Rajdeep |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 57.2011, 9, p. 1594-1609
|
| Subject: | Kapitaleinkommen | Capital income | Industrieforschung | Industrial research | Betriebliche Budgetierung | Corporate budgeting | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009312558