The store and the internet of things : retail operations, marketing and beyond
guest editors, professor Xavier Brusset, professor Christoph Teller and professor Herbert Kotzab.
Covers -- Editorial advisory board -- Guest editorial -- Mavens' price and non-price on-pack extrinsic cue search behaviours -- Social, local and mobile commerce practices in omni-channel retailing -- No more blaming the weather: aretailer's approach to measuring and managing weather variability -- Webrooming behaviour: a conceptual framework -- The role of consumers' attitudes in estimating consumer response to assortment composition -- A decision support system for retail assortment planning -- When location and content matter: effects of mobile messages on intention to redeem -- Tracking customer behaviour in fashion retail using RFID -- Do channel integration efforts pay-off in terms of online and offline customer loyalty? -- Brand-driven retail format innovation: a conceptual framework -- Touching the void -- In-store proximity marketing:experimenting with digital point-of-sales communication.