The story and the storyteller : strategic storytelling that gets human attention for entrepreneurs
Smita Srivastava, Swati Oberoi, Vishal K. Gupta
| Year of publication: |
2023
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|---|---|
| Authors: | Srivastava, Smita ; Oberoi, Swati ; Gupta, Vishal K. |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 66.2023, 3, p. 347-358
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| Subject: | Entrepreneurship | Freytag's Pyramid | Resource mobilization | Storytelling | Strategic partnership | Narrative Methode | Narrative method | Entrepreneurship approach | Strategisches Management | Strategic management | Strategische Allianz | Strategic alliance | Unternehmer | Entrepreneurs |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.bushor.2023.02.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014304272