The story is the message : shaping corporate culture
Year of publication: |
2010
|
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Authors: | Marshall, John ; Adamic, Matthew |
Published in: |
Journal of business strategy. - Bingley : Emerald, ISSN 0275-6668, ZDB-ID 605131-5. - Vol. 31.2010, 2, p. 18-23
|
Subject: | Unternehmenskultur | Corporate culture | Narrative Methode | Narrative method | Interne Kommunikation | Internal communication | Führungsstil | Leadership style |
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