The strange online death and possible rebirth of brand theory and practice
Year of publication: |
2001
|
---|---|
Authors: | Simon, Paul |
Published in: |
Aslib Proceedings. - MCB UP Ltd, ISSN 1758-3748, ZDB-ID 2034100-3. - Vol. 53.2001, 7, p. 245-249
|
Publisher: |
MCB UP Ltd |
Subject: | Brands | World Wide Web | Marketing theory |
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