The strategic application of social capital theory in public relations
Year of publication: |
2021
|
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Authors: | Hazleton, Vincent ; Tydings, Emilie |
Published in: |
Public Relations. - Berlin : de Gruyter Mouton, ISBN 3-11-055229-9. - 2021, p. 489-508
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Subject: | social capital | public relations strategy | goal compatibility | interdependence | organization public relationships | Sozialkapital | Social capital | Theorie | Theory | Öffentlichkeitsarbeit | Public relations | Strategisches Management | Strategic management |
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