The strategic effects of multimarket contact : mutual forbearance and competitive response in the personal computer industry
Year of publication: |
2010
|
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Authors: | Kang, Wooseong ; Bayus, Barry L. ; Balasubramanian, Sridhar |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 47.2010, 3, p. 415-427
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Subject: | Wettbewerbsstrategie | Competitive strategy | Preismanagement | Pricing strategy | Produktentwicklung | New product development | Personal Computer | Personal computer |
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