The strategic marketing plan audit : a detailed top management review of every aspect of your company's marketing strategy
Year of publication: |
2008 ; 2. ed.
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Authors: | Baker, Michael John |
Publisher: |
Axminster : Cambridge Strategies Publ. |
Subject: | Marketing | Strategisches Management |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Bankmarketing im Firmenkundengeschäft : von der Strategie zum Kunden
Schmoll, Anton, (1997)
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Hehenberger, Christian, (1995)
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Aaker, David A., (1998)
- More ...
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Marketing strategy and management
Baker, Michael J., (1985)
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Michael J. Baker : reflections on a career in marketing
Baker, Michael John, (2013)
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Marketing: an introductory text
Baker, Michael J., (2006)
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