The strategic marketing plan evaluated : effective or not?
Philip Waalewijn ; Sjoerd Wijnia
| Year of publication: |
1997
|
|---|---|
| Authors: | Waalewijn, Philip ; Wijnia, Sjoerd |
| Publisher: |
Rotterdam |
| Subject: | Marketingmanagement | Marketing management | Theorie | Theory | Marketing | Strategisches Management |
| Extent: | 22 S. : graph. Darst |
|---|---|
| Series: | Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES. - Rotterdam : Univ., ISSN 0921-0180, ZDB-ID 1238135-4. - Vol. 9710 Rotterdam Institute for Business Economic Studies ; 9710 : R, Report : M, Marketing |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| ISBN: | 90-5086-244-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000962258