The strategic meaning of ingredient brands : a resource-based analysis
Year of publication: |
2010
|
---|---|
Authors: | Linder, C. ; Seidenstricker, S. |
Published in: |
Asian journal of marketing : the official journal of the Marketing Institute of Singapore. - [New York, NY] : Academic Journals, ISSN 1819-1924, ZDB-ID 2211924-3. - Vol. 4.2010, 1, p. 1-16
|
Subject: | Markenartikel | Brand | Vorleistungen | Intermediate goods | Markenführung | Brand management | Kernkompetenz | Core competency | Ressourcenorientierter Ansatz | Resource-based view |
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