The strategic planning process : understanding strategy in global markets

Marios I. Katsioloudes with Arpi K. Abouhanian

1. An introduction to the strategic planning process (SPP) -- 2. Contemporary issues in the strategic planning process (SPP) -- 3. External strategic audit -- 4. Internal strategic audit -- 5. Strategic options : corporate level -- 6. Strategic choice options : business and functional levels -- 7. Implementing and executing strategies in the business and functional levels -- 8. Evaluation and control in strategic planning -- 9. A strategic planning process (SPP) model for the non-profit sector -- 10. Strategic marketing for the public and the non-profit sectors -- 11. A framework of global strategic planning.

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Alternative title:	Strategic management
Year of publication:	2017 ; Second edition.
Authors:	Katsioloudes, Marios I.
Other Persons:	Abouhanian, Arpi K. (contributor)
Publisher:	London : Routledge,
Subject:	Strategisches Management \| Strategic management \| Globalisierung \| Globalization \| Nonprofit-Organisation \| Nonprofit organization \| MENA-Staaten \| MENA countries

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Extent:	1 online resource (xii, 391 pages)
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-315-75412-3 ; 978-1-138-80255-1 ; 978-1-138-80256-8
Other identifiers:	10.4324/9781315754123 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013181431