The Strategic Positioning of Store Brands in Retailer - Manufacturer Bargaining
Year of publication: |
2000-05
|
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Authors: | Morton, Fiona Scott ; Zettelmeyer, Florian |
Institutions: | National Bureau of Economic Research (NBER) |
Extent: | application/pdf |
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Series: | |
Type of publication: | Book / Working Paper |
Notes: | IO published as Morton, Fiona Scott and Florian Zettelmeyer. "The Strategic Positioning Of Store Brands In Retailer-Manufacturer Negotiations," Review of Industrial Organization, 2004, v24(2,Mar), 161-194. Number 7712 |
Classification: | L1 - Market Structure, Firm Strategy, and Market Performance ; M3 - Marketing and Advertising |
Source: |
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