The strategic value of CRM : a technology adoption perspective
Year of publication: |
2007
|
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Authors: | Richard, James E. ; Thirkell, Peter C. ; Huff, Sidney Laurence |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 15.2007, 5, p. 421-439
|
Subject: | Technologiewahl | Technology choice | USA | United States | Innovationsdiffusion | Innovation diffusion | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Innovationsakzeptanz | Innovation adoption |
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