The strategic value of niche importers in international marketing channels
Year of publication: |
2014
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Authors: | Hammervoll, Trond ; Toften, Kjell |
Published in: |
International journal of globalisation and small business : IJGSB. - Milton Keynes : Inderscience, ISSN 1479-3059, ZDB-ID 2170485-5. - Vol. 6.2014, 2, p. 119-129
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Subject: | partnership | supplier relations | customer relations | international marketing | niche importers | Internationales Marketing | International marketing | Lieferantenmanagement | Supplier relationship management | Vertriebsweg | Distribution channel | Nischenstrategie | Niche marketing strategy | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Import |
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