The strategy and tactics of pricing : a guide to growing more profitably
Thomas T. Nagle; John E. Hogan; Joseph Zale
| Year of publication: |
2011 [ersch. 2010] ; 5. ed., International ed.
|
|---|---|
| Authors: | Nagle, Thomas T. ; Hogan, John E. ; Zale, Joseph |
| Publisher: |
Boston, Mass. [u.a.] : Pearson |
| Subject: | Preis | Price | Preismanagement | Pricing strategy | Preisbildung | Entscheidungsfindung | Preispolitik | Management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 350 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-13-254613-2 ; 978-0-13-254613-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003970148