The strategy of combining products and services : a literature review
Year of publication: |
2019
|
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Authors: | Gurtu, Amulya |
Published in: |
Services marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-2977, ZDB-ID 2113057-7. - Vol. 40.2019, 1, p. 82-106
|
Subject: | Literature Review | Product service system (PSS) | service design | service-dominant (SD) logic | servitization | value co-creation | Betriebliche Wertschöpfung | Value creation | Service-Dominant Logic | Service-dominant logic | Bibliometrie | Bibliometrics | Leistungsbündel | Bundling strategy | Dienstleistungssektor | Service industry | Kundenintegration | Customer integration | Dienstleistung | Services |
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