The Strategy Planning Process : Strategic Analyses, Objectives, Options and Projects

Introduction -- Idea and Process of Strategic Planning: Strategies, Strategic Planning and Success Potentials -- Development of Strategic Planning and Its Integration into Strategic Management -- Strategic Documents -- Strategy Planning Process -- Initializing Strategic Planning: Developing or Revising the Mission Statement -- Defining the Current Strategic Businesses -- Preparing the Strategy Planning Project -- Strategic Analysis at the Corporate Level: Global Environment Analysis -- Portfolio Analysis -- Diagnosing the Strategic Challenges at the Corporate Level -- Developing the Corporate Strategy: Developing and Assessing Strategic Options for the Company -- Defining the Strategic Objectives for the Company -- Formulating the Corporate Strategy -- Developing Project Plans for the Implementation of the Corporate Strategy -- Strategic Analysis of a Business: Identifying the Industry-Specific Success Factors -- Industry Environment Analysis -- Industry Analysis -- Market Analysis -- Analyzing the Competitive Position and the Business Model -- Diagnosing the Strategic Challenges of the Business -- Developing a Business Strategy: Developing and Assessing Strategic Options for the Business -- Defining the Strategic Objectives for the Business -- Formulating the Business Strategy -- Developing Project Plans for the Implementation of the Business Strategy -- Finalizing Strategic Planning: Developing the Functional Strategies -- Final Assessment of All Strategic Guidelines -- Preparing the Strategic Implementation -- Final Remarks.