The Stratlogic Approach to the Analysis of Competitive Position
Year of publication: |
1994
|
---|---|
Authors: | Moutinho, Luiz ; Brownlie, Douglas |
Published in: |
Marketing Intelligence & Planning. - MCB UP Ltd, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 12.1994, 4, p. 15-21
|
Publisher: |
MCB UP Ltd |
Subject: | Competitive advantage | Competitive strategy | Decision making | Marketing management | Marketing strategy | Methodology | Models | Portfolio planning | Positioning | Product management |
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