The stress test every business needs : a capital agenda for confidently facing digital disruption, difficult investors, recessions and geopolitical threats

"Sales handles - Sales Handles (including marketing opportunities): - This is the first book that takes the "Stress Test" idea out of the world of banking and applies it to every business: The Author's article on stress-testing has had more than 5 million views on the Harvard Business Review Website since May 2016. - EY is one of the top three global professional services firms with 212,000 employees in over 700 offices around 150 countries in the world: This book explains the core IP and consulting process/strategic framework for one of the firm's four main divisions, its M&A advisory practice. The Stress Test/Capital Agenda process is central to this division's client work, thought leadership, marketing, branding and training on a global basis, so each employee in the division will have frequent opportunities to incorporate the book when engaging with clients. - Sales through events: EY's proprietary events such as the Strategic Growth Forum, regional Entrepreneur of the Year events, roundtables, and other issued-based forums would be leveraged extensively. - Direct promotion through EY's existing network: Direct promotion will occur digitally the ey.com website and other EY social media channels including LinkedIn, Twitter and Facebook--both corporate and individual. For example, for one promotional campaign from April through July 2016 the site had 72K visitors and over 108K page views. EY would also promote the book via an email campaign using their curated list of over 13K clients"--