The structure of sustainability marketing research : a bibliometric review and directions for future research
Year of publication: |
2023
|
---|---|
Authors: | Bhattacharyya, Jishnu |
Published in: |
Asia-Pacific journal of business administration. - Bradford : Emerald, ISSN 1757-4331, ZDB-ID 2500536-4. - Vol. 15.2023, 2, p. 245-286
|
Subject: | Bibliometrics | Environmental marketing | Green marketing | Literature review | Social marketing | Sustainability | Sustainability marketing | Nachhaltigkeit | Bibliometrie | Nachhaltige Entwicklung | Sustainable development | Öko-Marketing | Corporate Social Responsibility | Corporate social responsibility | Social Marketing |
-
Stakeholder identification and classification : a sustainability marketing perspective
Kumar, Vinod, (2016)
-
Sustainability marketing research : post, present and future
McDonagh, Pierre, (2014)
-
What do we mean by sustainability marketing?
Kemper, Joya A., (2019)
- More ...
-
Bhattacharyya, Jishnu, (2020)
-
Bhattacharyya, Jishnu, (2022)
-
Socially Responsible Consumption and Marketing in Practice : Collection of Case Studies
Bhattacharyya, Jishnu, (2022)
- More ...