The student’s choice based on consumer psychology : an analysis applied to higher education institutions of Brazil
Year of publication: |
Juli 2016
|
---|---|
Authors: | Alfinito, Solange ; Siqueira, Manoel Brod ; Torres, Claudio V. |
Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 13.2016, 2, p. 185-201
|
Subject: | Consumer behavior | Consumer cultural influence model | Service | Human values | Social axioms | Konsumentenverhalten | Consumer behaviour | Studierende | Students | Brasilien | Brazil | Hochschule | Higher education institution |
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