The subsiding sizzle of advertising history : methodological and theoretical challenges in the post advertising age
Year of publication: |
2011
|
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Authors: | Schwarzkopf, Stefan |
Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-750X, ZDB-ID 2473961-3. - Vol. 3.2011, 4, p. 528-548
|
Subject: | Werbung | Advertising | Geschichte | History | Bibliometrie | Bibliometrics | Wissenschaftliche Methode | Scientific method | Narrative Methode | Narrative method | Semiotik | Semiotics | 1980-2010 |
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