The subtle effects of customer surveys on loyalty : an investigation of the consequences of survey nonresponse and survey participation
Kristina Schmidt
| Year of publication: |
2014
|
|---|---|
| Authors: | Schmidt, Kristina |
| Publisher: |
Vallendar |
| Subject: | Marktforschung | Market research | Befragung | Interview | Wirkungsanalyse | Impact assessment | Kundenbindung | Customer retention | Experiment |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | vii, 159 Seiten Diagramme 21 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Dissertation, WHU - Otto Beisheim School of Management, Vallendar, 2014 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011579959