THE SUCCESS OF E-COMMERCE ON LONG TERM
Year of publication: |
2011
|
---|---|
Authors: | SERBU, Razvan ; MARZA, Bogdan |
Published in: |
Revista Economica. - Facultatea de Ştiinţe Economice. - Vol. 54.2011, 1, p. 23-32
|
Publisher: |
Facultatea de Ştiinţe Economice |
Subject: | perception and reaction marketing | exploration | loyalty | regaining the client | "cold" prospector | "lead" prospector |
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