The sun and beach myth : the impact of pull-based factors and "things-to-do" on tourists' motivations and place images
Year of publication: |
2019
|
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Authors: | Gertner, Rosane K. ; João, Freire |
Published in: |
International journal of leisure and tourism marketing : IJLTM. - [Olney] : Inderscience Enterprises, ISSN 1757-5567, ZDB-ID 2512436-5. - Vol. 6.2019, 3/4, p. 194-213
|
Subject: | leisure and tourism | destination branding | place branding | destination images | destination brand dimensions | tourist motivations | push and pull factors | Urlaubsverhalten | Holiday behaviour | Markenführung | Brand management | Markenimage | Brand image | Tourismusmarketing | Tourism marketing | Destinationsmanagement | Destination management | Standortmarketing | Place marketing | Tourismus | Tourism | Herkunftsbezeichnung | Designation of origin | Tourismuswirtschaft | Tourism industry |
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