The sunk-cost effect and optimal two-part pricing
Year of publication: |
2010
|
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Authors: | Wang, X. Henry ; Yang, Bill Z. |
Published in: |
Journal of economics. - Wien [u.a.] : Springer, ISSN 0931-8658, ZDB-ID 635037-9. - Vol. 101.2010, 2, p. 133-148
|
Subject: | Sunk Costs | Sunk costs | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Verhaltensökonomik | Behavioral economics | Theorie | Theory |
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