The supply chain, a strategic marketing approach
Year of publication: |
2013
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Authors: | Dumitru, Ionel ; Căescu, Ştefan Claudiu |
Published in: |
Amfiteatru economic : an economic and business research periodical. - Bucureşti : Ed. ASE, ISSN 1582-9146, ZDB-ID 2566390-2. - Vol. 15.2013, 33, p. 116-127
|
Subject: | Supply-chain | suppliers' segmentation | suppliers targeting | suppliers positioning | marketing mix in relationship with suppliers | Lieferkette | Supply chain | Lieferantenmanagement | Supplier relationship management | Marketingmanagement | Marketing management | Lieferantenbewertung | Supplier evaluation | Automobilzulieferindustrie | Automotive supplier industry |
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