The surpluses and shortages in business‐to‐business marketing theory and research
Year of publication: |
2006
|
---|---|
Authors: | Sheth, Jagdish N. ; Sharma, Arun |
Other Persons: | Johnston, Wesley J. (ed.) |
Published in: |
Journal of Business & Industrial Marketing. - Emerald Group Publishing Limited, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 21.2006, 7, p. 422-427
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Business‐to‐business marketing | Research | Marketing theory |
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