The sustainability liability : potential negative effects of ethicality on product preference
Year of publication: |
2010
|
---|---|
Authors: | Luchs, Michael G. ; Walker Reczek, Rebecca ; Irwin, Julie Richt ; Raghunathan, Rajagopal |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 74.2010, 5, p. 18-31
|
Subject: | Öko-Produkt | Sustainable product | Öko-Marketing | Green marketing | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour |
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