THE SUSTAINABILITY OF ORGANIZATIONS FROM THE PERSPECTIVE OF SOCIALLY RESPONSIBLE INVESTMENTS

In order to comply with the principles of development set by the European Union (EU) within Europe 2020 Strategy, the European society, as well as the Romanian society must become sustainable. The sustainability should be the guideline of development for countries, regions, corporations, small and medium enterprises, and citizens. The purpose of this paper is to analyze the sustainable development of companies, and the decision making in view to socially responsible and sustainable investments. The aim of the study was achieved by conducting an analysis of the perceptions of 100 companies from Romania regarding sustainable development, corporate social responsibility and socio-responsible investments. The analysis resulted in a ranking of the domains toward which companies have directed the socio-responsible and sustainable investments. The following research methods were used in order to achieve the goal of the paper: quantitative and qualitative methods, including the monographic or descriptive method, the analysis and synthesis method, statistical research methods, including grouping, comparison, and the correlation analysis. Calculation and data processing were carried out by using Microsoft Excel.T