The sustainability route to corporate legitimacy
Year of publication: |
2019
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Authors: | Hutchins, Jennifer ; Sinha, Mona ; Nandan, Shiva |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9167, ZDB-ID 2659000-1. - Vol. 29.2019, 1, p. 15-24
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Subject: | institutional theory | legitimacy | stakeholder orientation | stakeholder theory | Sustainability | Stakeholder | Legitimität | Legitimacy | Corporate Social Responsibility | Corporate social responsibility | Nachhaltigkeit | Institutionenökonomik | Institutional economics | Nachhaltige Entwicklung | Sustainable development | Theorie | Theory |
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