The tactical use of mobile marketing : how adolescents' social networking can best shape brand extensions
Year of publication: |
2009
|
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Authors: | Okazaki, Shintaro |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 49.2009, 1, p. 12-26
|
Subject: | Marketing | Markenartikel | Brand | Virales Marketing | Viral marketing |
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