The targeting of advertising
Ganesh Iyer; David Soberman; Miguel Villas-Boas
| Year of publication: |
Febr. 2004 ; [Elektronische Ressource]
|
|---|---|
| Other Persons: | Iyer, Ganesh (contributor) ; Soberman, David A. (contributor) ; Villas-Boas, Miguel (contributor) |
| Publisher: |
Fontainebleau : INSEAD |
| Subject: | Werbeplanung | Advertising planning | Preisdifferenzierung | Price discrimination | Konsumentenverhalten | Consumer behaviour |
| Extent: | Online-Ressource, 35 p., text ill |
|---|---|
| Series: | Faculty & research / Insead : working paper series. - Fontainebleau : [Verlag nicht ermittelbar], ZDB-ID 2112291-X. - Vol. 2004,20 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Notes: | Systemvoraussetzungen: Acrobat Reader |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002343478