The task of marketing management
ed. G. H. G. Lucas
| Alternative title: | Marketing management |
|---|---|
| Year of publication: |
1989 ; 1. soft cover ed
|
| Other Persons: | Lucas, Gysbert Hendrik George (contributor) |
| Publisher: |
Pretoria : van Schaik |
| Subject: | Marketing | Marketingmanagement | Marketing management | Theorie | Theory |
| Extent: | 666 S. : graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| ISBN: | 0-627-01651-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000819295