The Tasti D-Lite way : social media marketing lessons for building loyalty and a brand customers crave
James Amos ; B.J. Emerson
| Year of publication: |
2013
|
|---|---|
| Authors: | Amos, James ; Emerson, B. J. |
| Publisher: |
New York [u.a.] : McGraw-Hill Professional |
| Subject: | Tasti D-Lite (Firm) | Internet marketing. | Social media. | Branding (Marketing) | Customer loyalty. |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VIII, 226 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-07-179937-9 ; 0-07-179937-0 |
| Source: |
Persistent link: https://www.econbiz.de/10009677038