The teaching the alignment of business model components : the use of the movie La La Land
Year of publication: |
2022
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Authors: | Krémer, Florence ; Verstraete, Thierry |
Published in: |
Journal of business models : JOBM. - Aalborg : Universitetsforlag, ISSN 2246-2465, ZDB-ID 2807730-1. - Vol. 10.2022, 2, p. 129-138
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Subject: | Entrepreneurship education | movie | Business Model | Customer Value Proposition | Geschäftsmodell | Business model | Filmwirtschaft | Film industry | Kundenwert | Customer value | Betriebswirtschaftsstudium | Graduate business education | Gründungsausbildung |
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