The technique of marketing research
prepared by the Committee on Marketing Research Technique of the American Marketing Association. Ferdinand C. Wheeler, Chairmann, [u.a.]. Editorial Sub-Committee: F. C. Wheeler; Louis Bader; J. George Frederick
| Year of publication: |
1937 ; 1st ed., 5th impression
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|---|---|
| Other Persons: | Wheeler, Ferdinand C. (contributor) ; Bader, Louis (contributor) ; Frederick, J. George (contributor) |
| Institutions: | American Marketing Association |
| Publisher: |
New York : McGraw-Hill |
| Extent: | xvii, 432 p ill 8° |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Because of the merger on Jan. 1, 1937 of the National Association of Marketing Teachers and the American Marketing Society, this work, will prepared by a committee of the society, is being published under the official sponsorship fo the combined groups and in the name of the new organization: The American Marketing Association S. 403-422: Bibliography |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001643841