The technopocene : technology's transformation of people, products and brands
guest editors: Pierre R. Berthon and Leyland Pitt
| Year of publication: |
[2016]
|
|---|---|
| Other Persons: | Berthon, Pierre R. (ed.) ; Pitt, Leyland F. (ed.) |
| Publisher: |
Bingley : Emerald |
| Subject: | Markenführung | Brand management | Technischer Fortschritt | Technological change | Markenimage | Brand image | Markenartikel | Brand |
| Extent: | Seite 321-399 Illustrationen |
|---|---|
| Series: | The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. volume 25, number 4 (2016) |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enthält 8 Beiträge |
| ISBN: | 978-1-78635-721-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011606992