The television cult : prevalence of brand placements in an Indian reality show
Year of publication: |
2021
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Authors: | Natarajan, Thamaraiselvan ; Jayapal, Jegan ; Gangadharan, Nakul |
Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 27.2021, 7, p. 971-997
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Subject: | content analysis | Bigg Boss | Brand/product placements | embedded marketing | reality shows | Indien | India | Product Placement | Product placement | Fernsehprogramm | Television programme | Werbewirkung | Advertising effects |
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