The temperature of newness : how vision-temperature correspondence in advertising influences newness perception and product evaluation
Year of publication: |
2023
|
---|---|
Authors: | Togawa, Taku ; Ishii, Hiroaki ; Park, Jaewoo ; Roy, Rajat |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 160.2023, p. 1-12
|
Subject: | Background ad imagery | Perceived temperature | Psychological distance | Ambiguity | Newness perception |
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