The tenuous link between cultural distance and international strategy : navigating the assumptions of cross-cultural research
Year of publication: |
2012
|
---|---|
Authors: | Merchant, Hemant ; Tung, Rosalie Lam ; Verbeke, Alain |
Published in: |
Handbook of research on international strategic management. - Cheltenham [u.a.] : Elgar, ISBN 978-1-78254-040-3. - 2012, p. 310-327
|
Subject: | Strategisches Management | Strategic management | Nationalkultur | National culture | Ethnologie | Ethnology | Internationale Betriebswirtschaftslehre | International business research |
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