The Textbooks of Philip Kotler: Their Role in Defining Marketing Thought and Practice
| Year of publication: |
2003
|
|---|---|
| Authors: | Cunningham, Peggy |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 31.2003, 2, p. 201-206
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