The Thai Life Insurance Market : Effects of Country of Origin Perceptions on Consumer Expectations
Year of publication: |
2015
|
---|---|
Authors: | Speece, Mark |
Other Persons: | Pinkaeo, Krairoek (contributor) |
Publisher: |
[2015]: [S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Thailand | Lebensversicherung | Life insurance | Herkunftsbezeichnung | Designation of origin |
Extent: | 1 Online-Ressource (20 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Financial Services Marketing 5(2): 99-117 (2000) Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2000 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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