The theory and practice of customer bonding : an IMP perspective
Francis A. Buttle; Rizal Ahmad; Abdullah H. Aldlaigan
| Year of publication: |
1999
|
|---|---|
| Authors: | Buttle, Francis A. ; Ahmad, Rizal ; Aldlaigan, Abdullah H. |
| Publisher: |
Manchester : Manchester Business School |
| Extent: | 24 S |
|---|---|
| Series: | Working paper / Manchester Business School and Centre for Business Research. - Manchester, ISSN 0305-5639, ZDB-ID 863106-2. - Vol. 389 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. 23 - 24 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001399353