The theory and practice of marketing planning in the smaller business
Year of publication: |
1999
|
---|---|
Authors: | Brooksbank, Roger |
Published in: |
Marketing Intelligence & Planning. - MCB UP Ltd, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 17.1999, 2, p. 78-91
|
Publisher: |
MCB UP Ltd |
Subject: | Case studies | Market segmentation | Marketing planning | Marketing theory | Small firms | Strategic marketing |
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