The theory of advertising
Walter Dill Scott
| Year of publication: |
1985 ; Reprint, orig. publ. Boston 1903
|
|---|---|
| Authors: | Scott, Walter Dill |
| Publisher: |
New York, NY [u.a.] : Garland |
| Subject: | Werbung | Advertising | Werbepsychologie | Psychology of advertising | USA | United States |
| Extent: | XII, 240 S. : Ill |
|---|---|
| Series: | The history of advertising ; [36] |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-8240-6730-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000702284